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Eric Meyers created Simple in 1991 by combining 60s and 70s culture with its roots in California. Inspired by surfing, skateboarding, modern architecture, old bicycles, classic Volkswagens, vintage scooters and eastern philosophy, the brand quickly grasped the attention of a generation.
The brand’s character came from a myriad of simple ideas: distillation, appropriation and curation. Simple takes energy and life from its surroundings.